The brief
Read onA new venue on a beach road full of bars needed to stand for one thing fast: frozen margaritas, oversized cocktails and nights with a DJ. It had to look like somewhere, not like a template, and it needed fresh creative every week without a design team on site.
We set the tone first: margarita-led taglines, cocktail names and descriptions, and a venue voice that is playful without being loud. Then the system that keeps it moving: poster layouts with safe zones so staff can drop in dates, Instagram post and story formats, animation prompts for reels, and menu and event copy in a consistent voice. Physical touches too, from the barrel standing tables to how the slushie machines get talked about.
A bar people recognise from the feed before they arrive. Opening and seasonal campaigns, DJ nights and drink promotions all come from one kit, so every post looks like Margaritaville and none of them needs a designer.