Case study · Rebrand, trust audit, web

Beyond Diagnosis

A rebrand from Onus to Beyond Diagnosis, then a credibility audit and cleanup of a practitioner directory and podcast platform, without rebuilding the product.

RebrandSite copyTrust auditWix
From Onus to Beyond Diagnosis
A hero for the person, not the product
The trust audit
Fixed, not rebuilt

The brief

Read on
Challenge01

Beyond Diagnosis connects people navigating a health diagnosis with practitioners, a podcast and a growing library of content. The platform existed on Wix under its old name, Onus, with placeholder profiles, demo reviews and layout bugs that undercut the trust a health audience needs before it acts.

Approach02

We renamed and rebranded within the existing platform rather than starting over: new identity and site copy, a hero that speaks to the person not the product, and practitioner and blog layouts that put credentials first. Then a full trust audit: dummy profiles and fake reviews removed, empty review sections hidden, search counts corrected, mobile tag wrapping and profile loading fixed, and the CMS cleaned so the team can keep it accurate.

Outcome03

The same platform, now credible. Real practitioners, honest reviews, a hero and voice that meet people where they are, and a Wix site the founder can maintain herself. Sensitive subject, plain language, nothing that looks like a template.

Client
Beyond Diagnosis · Rita De Michele
Services
Rebrand, Site copy, Trust audit, Wix CMS cleanup, Responsive QA

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