Chango

A new delivery and mobility platform for Koh Chang needed a brand, four apps and a partnership story before it had a single customer. Everything had to work in English and Thai from day one, for restaurants, drivers and customers who had only ever known one delivery service on the island.

We started with the business model, not the moodboard: platform fees, restaurant onboarding and driver requirements shaped the flows before a screen was drawn. The identity, with its hidden elephant in the g, carried into every customer, driver, vendor and admin screen, the Krungthai Bank deck and the onboarding sheets.

One coherent system across four apps and the back office, a bank-ready partnership deck, bilingual copy written for each audience rather than translated, and a launch that did not need a separate design phase. Ready. Set. Go.